Instagram Live is a tool in Instagram Stories that gives users the choice to stream video with fans and interact with them during a real-time. When somebody broadcasts a live video on his account, a circle highlights his profile picture in Instagram Stories to send a notification to his followers that they're going to watch the live stream.
Product Marketing
You can advertise products with Instagram Live features through demos, tutorials, product teasers or announcements.
Ecommerce
Notify your followers with a limited time offer or sale with this feature.
Branding
Show the behind-the-scenes content of your business or use branded hashtags.
Influencer Marketing
It allows influencers marketers to interact with followers with your brand.
Lead Generation
Create leads with user-submitted questions, resulting in landing pages and more.
1. Ready to Stream the Video
Choose when and where you'd wish to broadcast the video. Announce the time of the live video show to reinforce the probabilities that users will see your video. Acknowledged the products, people you'd wish to stream.
2. Choose the camera icon or swipe right to your Instagram feed
3. Select the live option to start a live video
4. Tap End to end the live stream
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