Great social media strategies need ceaseless follower growth, engagement, and actions. These actions can be clicks or other things. Instagram must be your ideal opportunity to achieve this quickly. SEO is an important part of marketing strategy, but you are unlikely to beat the big brands with huge budgets for a spot on Google’s search results anytime soon.
It makes sense to consider Instagram as a powerful ally for smaller brands while trying to grow your reach and online presence. You do not need enormous budgets to be effective on social media tools like Facebook Ads. But it is a truth that organic reach and engagement on Facebook has plateaued in recent years.
So, it requires you to make a shift to some other social media platform that is more effective for your budget and results. Instagram is a social media platform that provides many things in one place. Less competition, a more engaged audience and an enormous reach in organic reach make it an effective tool for social media marketing. Here are some of the tips which will help you to succeed on this social media platform.
It's all about the visuals
Users are more likely to take action if they can recognize your brand from miles away. In order to achieve that you need to put a heavy focus on visuals. Here are some rules that you need to follow:
Create visuals consistent in style and quality
Choose a default color scheme
Use the same ones if you want to use filters
If you execute it well, your brand will be recognizable immediately.
Hire a professional
If you are not the creative type or your images are not getting attraction, don’t be distressed – there is a bit of an art to it.
Consider hiring a marketing social media manager who has experience in design or photography. Turning your followers into customers will take more than a number of pretty images on Instagram, so it makes sense to invest early.
Make the most of your visuals
It is common for brands to share a common post across all social media platforms. The best practice on social media is to adapt your messaging by audience and platform. Keep in mind that images are much more universal than text.
Use #hashtags
The importance of hashtags on Twitter is a common, but they are great for brands on Instagram as well. Users can use these tags to discover your brand on Instagram.
You can add a maximum of 30 hashtags per post on Instagram, but you should aim to use much less than that. Try adding five to ten and see how your post performs. Then look at how many new followers have come on board and whether you have achieved your target level of engagement.
You can use a mix of hashtags on Instagram to increase your chances of success.
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