No doubt, social media is a fantastic tool to get your products promoted. Pinterest is a popular platform that is used to gain fame among users. It is a powerful platform to attract new customers and drive traffic towards your website.
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So, you have to describe the platform that you are here for business goals. So, rather of creating a personal account, you need to sign up for Pinterest’s business account. It’s not so complicated, all you should follow the following points:
Go to pinterest.com site
Click sign up button
Provide necessary details and create account
A choice will appear naming create a business account,
Write a business name
Add your website
Business type
Click Save
When you save your business profile, you will be taken to the options to create pins and boards. Now you are fully ready to utilize Pinterest. However, before moving ahead, you will have to verify your business details.
Now it’s time to create boards of your interest. Make sure to keep only those boards that represent your business. As you are using Pinterest for marketing purposes, and your primary motive is to drive traffic on your website, you need to do some keyword research according to your business idea while selecting the boards.
If your business interest is technology try to research keywords of latest Technology trends or any phrase with word technology. In this way, you will get many suggestions for trending keywords. Use those keywords to select boards.
To select the boards;
Easily explore for a technology-related keyword in the Pinterest search bar
Take the cursor on the suggested pictures
Click on any picture
On the upper right corner, save the query in red color.
Click the save button.
Now, instead of utilizing automated tools, you require to spend real time on Pinterest. You need to build your board eye-popping by adding colorful related images on the website. On the images you will use links; still, images are the thing that is going to grab attention at first. Hence, make sure they are interactive.
Now you need to manage the boards. To work, your boards’ first thing you need to do is find the relevant and interactive images. When it is fulfilled, you will simply upload those images on the Pinterest account. On the photos, add relevant information and website links where you want to drive traffic. When this is done, don’t forget to make the newly added image on Pinterest to select a board. If you will not do so, the image will not be shown after many pictures and will not grab enough attention and traffic.
One hour spent daily on Pinterest is enough. You don’t require to remain active all the time here. You will have to keep your board refreshed with the latest information. You should also pin the relevant interests from time to time. In this way, you will be able to grab attention from the people with the same part.
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